The accidental success of the MDA rap video

Went to BlogOut! today! I couldn’t stand nouns having appended with an exclamation mark as I always felt confused when I try to make a proper sentence. Anyway, BlogOut! (not again…) is pretty good today. The whole theme is basically social media: good, no social media: bad. Well something along the lines.

One of the more interesting things being brought up in the discussion is the MDA (Media Development Authority) rap which most considered ridiculous. As much as I dislike (and would often cringe) the video, I actually watched it around 10 times. I shared the link with all my friends and give them something to laugh about. Almost everyone I showed thought it is the most embarrassing thing that come out from Singapore.

The video spread so quickly within days. It wasn’t even supposed to be on YouTube, it seems to be more of an education video for visitors of the MDA website to educate them of what the MDA is about.

It’s accidental success (or major failure as view by some) did achieve something quite unplanned. And that is now a lot more people know of MDA’s existence. Before the video, I doubt as much people heard of MDA much less know what they do. With one video, MDA got into Techcrunch and Digg. I could probably even get you a bunch of local blogs which discuss it.

It may be a horrible video to watch but it spreads and if you were to measure success by the increased awareness of MDA and their purpose, I think the video scores. What’s worse than bad publicity is no publicity.

Well, let us appreciate the MDA rap once again: