BusinessWeek reports that men love their shopping as much as women but the departmental stores are women-focus. Men would pay for convenience in their shopping more.
Men who have had to live with department stores designed primarily for women are flocking to websites such as Bonobos and Thrillist that push convenience and a fast shopping experience.
“Men don’t hate fashion, they just hate shopping the way it’s designed for women,” said Ben Lerer, founder of Thrillist, which gives men tips for activities or products and then sells them. “The young generation of guys love to shop, they love to talk about the brands they like and they really care about how they look.”
While women’s share of the online clothing market is still more than double men’s, the men’s market is growing faster, at a 13 percent annual rate compared with 10 percent for women, according to NPD Group, a consumer tracking service.
The market for clothing and accessories is expected to grow 78 percent to $73 billion by 2016, according to EMarketer. That’s faster than categories like electronics or music.
In Singapore there is still a lack of men-focused online stores. A couple of names come up to my mind when it comes to online fashion — ASOS and Zalora. Both ships to Singapore and are popular among online shoppers. Is there any men-focused online stores I have missed? If you have plans to start one, do tell me about it. Hint: I’m a senior software engineer and web developer.