Green Box: A new pizza box

This is ingenious:

Environmentally Conscious Organization (e.c.o.), Incorporated is a design, licensing firm and manufacturing firm dedicated to improving outmoded, outdated and wasteful food packaging. e.c.o., Incorporated is marketing its first product, the Green Box (US Patent 7,051,919), a pizza box manufactured from 100% recycled material. The top of the Green Box breaks down into convenient serving plates, eliminating the need for disposable plates. The bottom of the ‘Green Box’ converts easily into a handy storage container, eliminating the need for plastic wrap, tin foil or plastic bags. The perforations and scores that create this functionality allow for easy disposal into a standard-sized recycling bin. Made from a standard pizza blank, the Green Box requires no additional material or major redesign and can therefore be produced at no additional manufacturing cost. e.c.o., Incorporated owns the utility patent on the Green Box. Check out our website at www.ecoincorporated.com.

Green Box: Pizza Box Turns into Plates & Storage Unit

I can see the usefulness of this.