John Marwood Cleese is an English actor, comedian, writer and film producer. He achieved success at the Edinburgh Festival Fringe, and as a scriptwriter on The Frost Report. In the late 1960s he became a member of Monty Python, the comedy troupe responsible for the sketch show Monty Python’s Flying Circus and the four Monty Python films: And Now for Something Completely Different, Holy Grail, Life of Brian and The Meaning of Life.
JOHN CLEESE WCF
“The key to getting to a creative stage is to avoid interruption.”
What’s striking asides the scarlet back is the strong focus on integration with social media applications such as Twitter, Facebook and Windows Live Messenger. Now you can stay connected with your pals where ever you are. INQ mobile also added push Gmail and iTunes synchronization recently, a very welcome addition to the already feature-packed phone. INQ also supports multitasking, the change in icon during incoming messages, friend requests and updates is a nice touch.
Here’s Walt Mossberg opinion on the INQ “facebook” phone:
Walt Mossberg & Katherine Boehret about the “facebook phone”
The INQ is equipped with a 3.2 megapixel camera that’s perfect of capturing candid moments of your friends and share them to Facebook before they can stop you. INQ positions itself as a simple yet feature-rich device to keep you connected to your social circle. The simplicity becomes evident as they chose not to ship a manual and instead have a Help Cards section of their website which guides you on the features of INQ rather than teaches you how to find or use them.
Hans Rosling unveils new data visuals that untangle the complex risk factors of one of the world’s deadliest (and most misunderstood) diseases: HIV. He argues that preventing transmissions — not drug treatments — is the key to ending the epidemic.
Here’s an example of rebranding failing – Tropicana. Tropicana made an attempt to rebrand its package only to result in a 20% drop in sales. What I suspect being the cause of the plunge is consumers feel too attached to the existing brand and it becomes representative of the taste. When you look at the Tropicana package, it triggers your senses in your brain that has been associated with drinking the orange juice. The change in design fails to trigger the same senses and results in unfamiliarity. So if you do rebrand, do consider that.
Tropicana Line’s Sales Plunge 20% Post-Rebranding
NEW YORK (AdAge.com) — Tropicana’s rebranding debacle did more than create a customer-relations fiasco. It hit the brand in the wallet.
After its package redesign, sales of the Tropicana Pure Premium line plummeted 20% between Jan. 1 and Feb. 22, costing the brand tens of millions of dollars. On Feb. 23, the company announced it would bow to consumer demand and scrap the new packaging, designed by Peter Arnell. It had been on the market less than two months.
Now that the numbers are out, it’s clear why PepsiCo’s Tropicana moved as fast as it did. According to Information Resources Inc., unit sales dropped 20%, while dollar sales decreased 19%, or roughly $33 million, to $137 million between Jan. 1 and Feb. 22. Moreover, several of Tropicana’s competitors appear to have benefited from the misstep, notably Minute Maid, Florida’s Natural and Tree Ripe. Varieties within each of those brands posted double-digit unit sales increases during the period. Private-label products also saw an increase during the period, in keeping with broader trends in the food and beverage space. (Source: Adage)