i.justrealized

Mac OS, great at making Windows look like sh!t again:

Mac OS, great at making Windows look like sh!t again

Saw this in Snow Leopard. All the executables look like a bad TV.

Have a look at the new INQ mobile:

INQ mobile

What’s striking asides the scarlet back is the strong focus on integration with social media applications such as Twitter, Facebook and Windows Live Messenger. Now you can stay connected with your pals where ever you are. INQ mobile also added push Gmail and iTunes synchronization recently, a very welcome addition to the already feature-packed phone. INQ also supports multitasking, the change in icon during incoming messages, friend requests and updates is a nice touch.

Here’s Walt Mossberg opinion on the INQ “facebook” phone:

Walt Mossberg & Katherine Boehret about the “facebook phone”

The INQ is equipped with a 3.2 megapixel camera that’s perfect of capturing candid moments of your friends and share them to Facebook before they can stop you. INQ positions itself as a simple yet feature-rich device to keep you connected to your social circle. The simplicity becomes evident as they chose not to ship a manual and instead have a Help Cards section of their website which guides you on the features of INQ rather than teaches you how to find or use them.

Attractive prizes can be won if you spare some time to check out the blog posts on INQ mobile here: sparklette.net, nadnut.com, jayleif.blogspot.com, lawrencewong.net, krisandro.com, techielobang.com, simplyjean.com, litford.wordpress.com, holly–jean.blogspot.com and hpility.blogspot.com

[This is an advertorial.]

Hans Rosling unveils new data visuals that untangle the complex risk factors of one of the world’s deadliest (and most misunderstood) diseases: HIV. He argues that preventing transmissions — not drug treatments — is the key to ending the epidemic.

Here’s an example of rebranding failing – Tropicana. Tropicana made an attempt to rebrand its package only to result in a 20% drop in sales. What I suspect being the cause of the plunge is consumers feel too attached to the existing brand and it becomes representative of the taste. When you look at the Tropicana package, it triggers your senses in your brain that has been associated with drinking the orange juice. The change in design fails to trigger the same senses and results in unfamiliarity. So if you do rebrand, do consider that.

Tropicana rebranding before and after

Tropicana Line’s Sales Plunge 20% Post-Rebranding

NEW YORK (AdAge.com) — Tropicana’s rebranding debacle did more than create a customer-relations fiasco. It hit the brand in the wallet.

After its package redesign, sales of the Tropicana Pure Premium line plummeted 20% between Jan. 1 and Feb. 22, costing the brand tens of millions of dollars. On Feb. 23, the company announced it would bow to consumer demand and scrap the new packaging, designed by Peter Arnell. It had been on the market less than two months.

Now that the numbers are out, it’s clear why PepsiCo’s Tropicana moved as fast as it did. According to Information Resources Inc., unit sales dropped 20%, while dollar sales decreased 19%, or roughly $33 million, to $137 million between Jan. 1 and Feb. 22. Moreover, several of Tropicana’s competitors appear to have benefited from the misstep, notably Minute Maid, Florida’s Natural and Tree Ripe. Varieties within each of those brands posted double-digit unit sales increases during the period. Private-label products also saw an increase during the period, in keeping with broader trends in the food and beverage space. (Source: Adage)

Tropicana is scrapping the rebranded packaging.

Note the difference between the way Apple and open-source community does things. GNOME is just not cool enough.

This is what Apple iChat looks like in one of Apple’s site:

Apple iChat user interface

Apple essentially have gotten some happy people in their screenshot. At least they look happy too me.

And this is how GNOME Empathy looks like as one of GNOME’s screenshots:

GNOME Empathy screenshot

GNOME got 2 guys who appears not to have been that pleased with being selected for a screenshot demo. Granted both Apple and GNOME likes the racial diversity.

Open-source major weakness is with marketing, or rather the lack of. Now I really empathize…

Anand Agarawala presents BumpTop, a user interface that takes the usual desktop metaphor to a glorious, 3-D extreme, transforming file navigation into a freewheeling playground of crumpled documents and clipping-covered “walls.”

Anand Agarawala: BumpTop desktop is a beautiful mess

Can’t wait for these things to materialize in every day computing. When I’m bored I start moving icons around in the desktop, drawing marquee rectangles selecting and unselecting them and so on. With this new desktop, I can sense my boredom cured. Totally.

Haskell is looking for a new logo!

The great 2009 Haskell logo contest

The Haskell logo has changed over time, and the current “new” logo reflects the advanced features of Haskell. However, it is looking rather dated, and doesn’t necessarily reflect the mature Haskell we have now.

Honestly most of the logos there don’t look too good. I do not haskell by the way. Never did, but I found reading articles relating to haskell quite benefiting to my understanding of functional programming. Haskell is cool, it just lack a good logo. The current one is just this funky lambda sign that suppose to excite maybe Doctor Who fans.